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The .sucks Domain - Branding Nightmare or Marketing Opportunity?

Posted by Elizabeth Sundburg on Sep 1, 2015 11:00:00 AM

A website domain for your business that ends in ".sucks" immediately sounds like a terrible idea. I mean, who would really want to associate any sort of negativity with their brand, right? Interestingly enough, that's exactly why this domain is spreading like wildfire. Thousands of companies, including big names like Amazon, Facebook, Salesforce, and Google are snatching up a .sucks domain for their own brand - before someone else does. 

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Topics: Marketing, branding

Top 10 Flood Facts Your Insured Needs to Know

Posted by Cheryl Gleason on Aug 25, 2015 11:00:00 AM

 

Did you know that every state in the U.S. experienced some type of flooding or flash flood within the past five years? I didn't!

It just goes to show that even homeowners who do not live near a body of water can be exposed to costly and dangerous flood risks. Even where it's least expected, a heavy rain, severe thunderstorm, or snow melting from the mountaintops hundreds of miles away can be enough to make flood waters rise. With that, many people are under the impression that insurance for flooding is included in their standard homeowner's policy; however, unless a homeowner has purchased separate coverage or added it to their existing policy, flood damages are likely not covered. 

Here are some more interesting flood facts that might take you by surprise - and if they do, imagine how surprising and valuable these facts may be to a current or prospective client!

 

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Topics: flood insurance, flood facts

An Underwriter's Guide: How to Get Your Quote Faster

Posted by Erin Dey on Aug 18, 2015 11:30:00 AM

After you've submitted a risk, is it possible to get a quote back too soon? Probably not. Time is always of the essence. If you want to send your application to the top of the stack on an underwriter's desk and bind coverage even faster, you might want to keep this blog post bookmarked.

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Topics: Insurance Tips, underwriting, binding, tips

Don't Be Alarmed if Your E&S Policy is "Seeing Red"

Posted by Sandi Fritz, CIC, TRS on Aug 11, 2015 10:30:00 AM

It's easy to understand why a person might feel alarmed when they see something stamped in bright red ink on the front of an important document; after all, there's a reason the text is big, bold, and red. 

Now, you can imagine how someone's concerns are amplified when that important document happens to be an insurance policy and the stamped ink includes words like, "not licensed", "insolvency", and “payment of claims may not be guaranteed”. 

Insurance policies are supposed to create a sense of security and peace of mind - so what's with all of this intimidating red ink and "scary" wording?   

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Topics: insurance policy, red stamp, Insurance Laws, E&S, E&S policy

How to Go from "Un-Bondable" to "Bondable" with a Line of Credit

Posted by Steve Kuykendall on Aug 4, 2015 11:30:00 AM

Of course we all strive to receive a favorable credit score and maintain immaculate financial history, but it doesn't always work out that way for everyone. This can be especially frustrating when trying to obtain a bond for a commercial contractor with less-than-perfect financials. 

A contractor may have longevity in business, good character, decent credit, good experience, and a good relationship with a bank, but if his business financials don't show any working capital, he'll probably be declined by most bond companies for bid or performance bonding...but don't give up yet.

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Topics: Surety, bonds, surety bonds, sba bonds, credit, financial history

The Top 5 Trending Topics to Read Up On

Posted by Elizabeth Sundburg on Jul 28, 2015 10:30:00 AM

So many blogs, so little time. To make it easier, we've sorted through all of the articles that our authors have published so far this year to bring you our top 5 most read blog posts. 

We like to think of it as a “greatest hits” compilation of the most popular industry topics and trends that have been talked about in recent months, all combined into one short list so you can stay focused and hone in on what's important. 

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Topics: transportation, Marketing, sales, tenant discrimination, artisan contractor, general contractor, liquor liability, construction manager, host liquor liability, cover letters

Loss Control Programs are NOT the Enemy

Posted by Mary Ricks on Jul 21, 2015 11:00:00 AM

Loss control services can be widely misunderstood and unfortunately, underutilized. As someone who works and communicates with agents on a daily basis, I think there is sometimes a huge disconnect between how an agent perceives what these services do, and what they actually do. I've noticed that some agents tend to lump loss control services into the same category as inspections or audits - when in fact, they have so much more to offer.

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Topics: Professional Development, insurance, training, Transportation / Trucking, trucking, Customer Service, Insurance Tips, fleet, drivers, drivers training, loss control, insurance loss

4 Steps to Separate Yourself from the Agent Down the Street

Posted by Erin Dey on Jul 14, 2015 11:30:00 AM

Today's market is fueled by the ever-increasing expectations of the consumer, which changes the way that agents are marketing and selling insurance. Buyers expect top-notch service, complete with offers that are tailored to their specific needs, alternative options and comparisons, ongoing advice, and immediate satisfaction. This can make an independent insurance agent's job more difficult to sell an increase in premium, let alone more coverage. Educating the insured and making sure they are aware of the coverage they have (and what’s available) is crucial.

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Topics: insurance, Customer Service, Insurance Tips, Marketing, independent insurance agent, selling

Excess & Surplus Lines Insurance: Fact vs. Fiction

Posted by David Wilson, CIC on Jul 7, 2015 11:00:00 AM

"Risky", "Inferior", "Unregulated" ...there are a lot of negative connotations when it comes to excess and surplus lines insurance. The truth is, E&S isn't nearly as "sketchy" as it's made out to be. So, to put your mind at ease let's clear up a few things.

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Topics: excess and surplus insurance, excess and surplus lines, admitted insurance markets, non-admitted insurance markets, excess & surplus, Excess & Surplus Lines, Insurance Guaranty Fund

The Agent's Guide to Selling & Marketing Cyber Liability Insurance

Posted by Elizabeth Sundburg on Jun 30, 2015 10:30:00 AM

I can't remember the last time I went a full 24 - 48 hours without hearing a news headline, reading an article, or having a conversation brought up about one very particular trending topic: cyber insurance. Even if you haven't been hearing as much about it as I have, I'm sure you've still heard enough to come to the conclusion that the demand for cyber liability insurance is steadily increasing.

So here's my thing, I'm hearing a TON about cyber risks, data breach lawsuits, and news titles announcing the latest security hack, but what I'm not hearing much of is clarity around the whole subject - for both the independent agent's side and/or the insured's side. 

For instance, the following terms are all referring to protection from cyber risks, but what's the difference between each, or is there no difference at all?

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Topics: data breach, cyber liability, data privacy coverages, cyber liability insurance, data security, cyber hack

Disclaimer: This article is for informational purposes only. There is no legal advice being suggested or proffered. The author assumes no responsibility or liability for the actions taken or not taken by the readers based upon such information. This article is the opinion of the author and is not supported or endorsed by J.M. Wilson. It should not be relied upon and may contain inaccuracies or content may have changed over time, contact your underwriter for the most current and accurate information. Any comments or responses are the opinions of their authors. Content on this site is believed to be covered under Fair Use.

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